01 / BRAND IDENTITY
A brand that feels like your business.
Your logo, colours, words, and photography should tell the same story. We bring them into a clear direction, then carry it through your website and the materials your business uses every day.
Let’s talk about brand identityDistinctive at a glance.
Consistent in the details.
HOW IT HELPS
One recognisable identity, wherever people meet you.
For an established business bringing its identity into a new chapter, or a new business creating its first recognisable look.
FOR EXAMPLE
A family-owned shop already has a name and a sign people know. We might retain both, refine the typography, bring its real products and people into the photography, and carry that identity through the website and printed materials.
WHAT WE CAN HELP WITH
- A review of your existing identity, customers, and business story
- A visual direction with clear reasons for what we keep and change
- Logo refinement or a new mark when the project calls for it
- Colour, typography, imagery, and photography direction
- Examples on your website and the materials agreed in your scope
- Usable artwork, export files, and a practical brand guide
The proposal defines the concepts, revision rounds, artwork, and applications included. Photography production, printing, naming, and trademark clearance are separate unless agreed in the scope.
BEFORE WE START
Common questions.
Do we need a new logo?
Not necessarily. We first look at what your customers already recognise. A refresh can keep your logo and improve the colours, type, imagery, and way it is used.
Can you handle the brand and website together?
Yes. We can develop the identity and website as one project, so the visual direction carries through the pages and the customer experience.
What files will we receive?
The scope lists the source artwork, logo exports, colour and type specifications, and example applications. We explain any font or image licensing you will need.
Can we keep our existing name and signage?
Yes. Tell us what needs to stay. We build the direction around those constraints and agree any changes with you before developing the final artwork.
X MARKS THE SPOT
How can we
help your business?
Tell us what you’re building, what you’d like to improve, or where you need a hand. We’ll talk through how we can help.
Let’s talk